Michael Ronen: The Guide to the Play Economy

Michael Ronen: The Guide to the Play Economy

Innovating Through Play, AI & XR

Innovating Through Play, AI & XR

Innovating Through Play, AI & XR

Michael Ronen is a leader in immersive design and creator of the Play Economy Framework, helping companies blend technology, empathy, and play to innovate faster and more effectively. With over 20 years of experience, Michael’s engaging, fun, and comedic speaking style has made him a favorite among executives and startups alike, driving real-world success from 0 to 1 through rapid product development and team alignment.

Photo of luxury living room
Photo of luxury living room
Photo of luxury living room

Niko Woischik
Founder TOA Conference

“Michael consistently delivers inspiring products and services that delight customers. Above all, he’s a Mensch!”

Michael Gold

AI Investor & XR Founder

“Michael’s pioneering work in AR/VR has pushed boundaries, bringing innovative products to market. He excels at 0 to 1 thinking and is a master storyteller.”

Keynote Talks & Workshops

Play Economy: Prototyping the Future

Michael introduces the Play Economy Framework, showing how organizations like Mastercard have transformed product innovation through a combination of empathy, rapid prototyping, and playful experimentation. Audiences don’t just learn—they experience innovation. Ideal for:

  • Innovation Leaders

  • Product Managers

  • Corporate Teams

Founders as Customers: Accelerator & Incubator Keynote

Michael guides startups to think like their customers, turning empathy-driven design into game-changing products. This hands-on session helps startups align with real customer needs, preventing costly mistakes and boosting rapid growth. Ideal for:

  • Accelerators

  • Startups

Leadership Method Acting for Managers

Through immersive role-play, Michael teaches managers to step into their customers’ and team members’ shoes, fostering empathy and creating stronger teams. Method acting becomes a tool for leadership transformation. Ideal for:

  • Executive Teams

  • Leadership Retreats

Team Building at Company Retreats

Michael’s team-building workshops turn annual retreats into immersive experiences where teams align on vision, feel connected, and think creatively about the customer journey. Ideal for:

  • Corporate Retreats

  • Company-Wide Alignment

Why Work with Michael?

Michael’s sessions are more than just workshops—they are transformative experiences that spark creativity and drive results. His blend of play, strategy, and empathy turns innovation into something fun, leaving teams motivated and ready to execute. Michael’s ability to seamlessly weave in humor and deep insights has been compared to learning from a comedic genius who transforms businesses.

Curious about how the Play Economy Framework can work for your team? Sign up for a free demo to experience how play and empathy can drive real innovation in your organization. Get started now

Case Studies

Case Studies

Mastercard: Experiential Marketing through Play

Michael helped Mastercard transform customer engagement by using AI-driven experiential marketing campaigns. Through the Play Economy Framework, the campaign fostered emotional connections, leading to a significant increase in engagement and loyalty.

Shaderverse: Immersive NFT Experiences


For Shaderverse, Michael designed immersive AR and NFT experiences for NFTLA, creating deeper customer engagement and brand recognition through innovative, interactive digital storytelling.

Thoughtfully: Personalization & Rapid Prototyping


Using the Play Economy Framework, Michael led Thoughtfully through rapid prototyping, integrating AI-powered personalization into their gifting solutions. This resulted in increased user satisfaction and higher sales conversions.

Testimonials

CEO,
Thoughtfully

“Michael’s ability to blend play and strategic insight helped us transform how we innovate as a team.”

Founder, Shaderverse

“His workshops are both fun and impactful—our team left with new energy and focus.”

Tech Open Air Founder

"Michael’s method acting approach to leadership is a game changer. It transformed how we understand our customers and our teams."

Notable Clients & Collaborations

Notable Clients & Collaborations

Notable Clients & Collaborations

How to Work with Michael

Keynotes

Engage your team with high-energy, interactive presentations that deliver real, actionable insights on innovation, empathy, and technology

Workshops

Michael’s immersive, hands-on sessions provide playful and strategic guidance, helping teams rapidly prototype new ideas and foster deeper connections with their customers.

Consulting

Work closely with Michael to implement the Play Economy Framework within your organization, driving innovation, team cohesion, and market-ready solutions.

Conferences & Events

Conferences & Events

Michael has been a featured speaker at global conferences, including:

Michael has been a featured speaker at global conferences, including:

Michael has been a featured speaker at global conferences, including:

About Michael Ronen

Michael’s 20+ years in the industry combine his expertise in AI, XR, and immersive design with his deep passion for empathy and play. As the creator of the Play Economy Framework, Michael helps organizations bridge creativity with actionable strategy, offering solutions that are human-centered and future-proof. His background in theater gives him a unique storytelling edge, making him not just a consultant, but a true experience creator.

Are you ready to transform how your organization approaches innovation? Book a Keynote or Workshop

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Check out the blogs we

have prepared
for you

Explore a wide array of topics in our other blogs, designed to provide you with rich insights, expert knowledge, and the latest trends in the tech world

Check out the blogs we

have prepared for you

Explore a wide array of topics in our other blogs, designed to provide you with rich insights, expert knowledge, and the latest trends in the tech world

LET’S CREATE SOMETHING EXTRAORDINERY, TOGETHER

Schedule a meeting with Wonderland Creative Founder, Michael Ronen, today, and let’s make your vision a reality.

© 2023 Wonderland Immersive Design. All Rights Reserved.

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Terms of Service

© 2023 Wonderland Immersive Design. All Rights Reserved.

Privacy Policy

Terms of Service

© 2023 Wonderland Immersive Design. All Rights Reserved.

Privacy Policy

Terms of Service

LET’S CREATE SOMETHING EXTRAORDINERY, TOGETHER

Schedule a meeting with Wonderland Creative Founder, Michael Ronen, today, and let’s make your vision a reality.

LET’S CREATE SOMETHING EXTRAORDINERY, TOGETHER

Schedule a meeting with Wonderland Creative Founder, Michael Ronen, today, and let’s make your vision a reality.