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Secure Transformation Now
Why Reshape Reality?
Here’s why this isn’t just another market research seminar:
Immerse yourself fully in the customer's realm, savoring your product's victories and vulnerabilities firsthand.
Gain unity through a shared experience of the customer journey and align your company vision with customer needs. Unearth purpose-driven innovation by revealing the 'why' behind your work. Create products that truly matter.
Live your product's victories and defeats
Walk a mile in customer shoes together
Unearth the purpose of your product
Become your customer, change your approach
The Workshop Journey
The journey begins with our exclusive Play Economy Framework. Unlearn traditional empathy templates, and prepare for an experience unlike any other.
Become your customer, truly and literally. Face their challenges, and use your own product as they would.
Celebrate holidays like your customers, revealing insights traditional methods fail to catch.
How does the Play Economy Framework work?
The Play Economy Framework significantly reduces the risk of product failure. It is all about fully immersing yourself in the customer's world, not just traditional market research. You’ll uncover latent needs, anticipate roadblocks, and identify opportunities that might otherwise be missed. Validate concepts from within the customer's perspective, ensuring your product truly resonates with your audience.
Does the method work for struggling products?
Absolutely! Our framework is highly effective for both new products and improving existing ones. For struggling products, our method allows you to re-engage with your customers at a profound level. Identifying points of shortfall and how they could be improved realigns the product with user needs and expectations, giving a new lease of life to struggling offerings.
How is Play Economy different from traditional research?
Traditional research relies heavily on customer feedback. The Play Economy Framework focuses on experiencing the customer's reality firsthand, breaking free from biases and restrictions, and opening up a realm of innovation possibilities. You’ll often reveal nuanced pain points and opportunities that customers themselves might not articulate. Leading to more creative, relevant, and impactful solutions that can overcome innovation plateaus and take your product a notch above in the market.
Any industries successfully using the Play Economy Method?
Play Economy has proven its versatility and efficacy across multiple industries, among them:- Technology, Healthcare, Education, Retail, Financial Services, Automotive, Hospitality. The framework has helped each of these sectors achieve a tighter product-market fit, aligning offerings with user needs and expectations.
Empathy Overhaul
Immersive in customer persona
Unite team on a vision
Ideate from experience Ideate from experience
Learn new Rapid Prototyping methods